If you’re a Ghanaian content creator worried about Meta’s new crackdown on fake and spammy accounts on Facebook, this article will show you around what’s going on, and what it means for you, especially as a content creator.
Meta, the parent company of Facebook, has announced that it removed about 10 million accounts in the first half of 2025. These accounts were pretending to be popular content creators, reposting videos, copying posts, or using AI tools to churn out fake or recycled content. In short, Meta is trying to clean up the Facebook feed and make sure users see more authentic, original content.
You might be asking, “Will this affect me?” The good news is, if you’re a genuine user or creator who posts your original content, there’s no need to panic. These changes could help you. Meta says it’s putting more focus on promoting original posts. Meaning your real work could now reach a wider audience.
What Meta is targeting are accounts that repost other people’s content without credit, use AI to mass-produce low-quality posts, or spam comment sections just to boost their pages. Alongside the 10 million impersonation accounts, Meta also punished over 500,000 other accounts for suspicious behavior, like flooding pages with generic comments or trying to make money off stolen content.
The company has also developed new technology to detect duplicate videos. If you’ve been copying and reposting viral videos hoping to go viral too, especially without giving credit, you’ll probably see less engagement or even get flagged.
This effort isn’t just limited to Meta. YouTube has also introduced new rules. From this week, any channel that constantly reposts repetitive or low-quality videos, especially those generated by AI, won’t be able to make money from their content. However, YouTube says it still supports creators who use AI creatively and responsibly.
At the end of the day, these changes are about improving the quality of content online. So if you’re a Ghanaian creator who puts effort into your posts — whether it’s skits, news, tutorials, lifestyle vlogs, or comedy this might help you stand out even more.
