The Apple vs. Samsung rivalry is one of the most iconic and intense in tech history. Though Apple might have revolutionized mobile phones in the world, the introduction of the Android operating system started the duo’s face-off. For years, they’ve been giving us back-to-back bangers with upgrades. Samsung often innovated faster on hardware, while Apple dominated in software and Apple ecosystems.
In 2011, Apple sued Samsung for copying the iPhone’s design, but here is the twist: Apple is set to release a foldable phone in 2026. When you hear foldable phone, the first thing that comes to mind is the Samsung Galaxy Z Flip and Z Fold. The long-rumored foldable iPhone has generated a ton of buzz, and its eventual release could reshape the premium foldable market, where Samsung currently reigns supreme.
Apple does not rush to be first; it aims to be best. According to analysts Ming-Chi Chi kuo and Ross Young, Apple has multiple foldable prototypes in testing. A foldable iPad may arrive before a foldable iPhone to test the waters.
Well, with Apple’s patent nature, such as the hinge-less fold, we can only hope they do not get away with the foldable series. Apple may introduce a new version of iOS or iPadOS for foldables, multiasking views, split-screen drag and drop, and possibly macOS-like UI features when unfolded. We know Apple does not play about giving a seamless experience across the Apple ecosystem.
In terms of the features, Apple may include Apple Pencil support if it’s more tablet-like. Foldables often compromise on the camera to fit the form factor, but Apple may integrate Face ID under the display while using a periscope zoom lens. Foldables also need two batteries or an adaptable battery layout. Apple is rumored to be creating L-shaped foldable batteries while using the upcoming A9 or A20 Bionic chip. Ultra-thin thermal systems are also under development to prevent overheating.
Leave it to Apple to build a strong tower on Samsung’s weaknesses. Samsung is still struggling with the anti-crease design on foldables, and this is where Apple makes a clapback by improving the anti-crease design. Delving into the display aspect, Apple will likely use OLED or Micro-LED for better brightness, efficiency, and thinness.
How does all this affect Samsung and other competitors? This new release could affect Samsung with market share pressure. Many loyal Apple users have held off on trying foldables; this device could siphon Samsung’s upmarket base. Apple’s entry may legitimize foldables, growing the entire segment but splitting dominance. Ironically, Samsung Display may supply the foldable screens to Apple, profiting from the launch, but over time, Apple may reduce dependency by switching to BOE or LG Display.



