TikTok is changing the way users experience content with its latest AI-powered updates. The platform has introduced new features that allow users to fine-tune their feeds, ensuring they see more of what they love and less of what they don’t.
Smarter AI for a more tailored feed
TikTok’s latest update includes two major features that promise a more personalized experience. The Manage Topics feature lets users control how often content from different categories, such as travel, sports, and art appears in their feed. While it won’t completely block topics, it allows users to adjust the frequency of certain types of content, making their experience more tailored to their interests.
Smart Keyword Filters take personalization a step further. Previously, users could block specific words, but now, AI will also filter out related terms and synonyms. For example, if a user blocks the word “fashion,” variations like “fashion” or “designers” will also be excluded. This enhanced filtering gives users greater control over what they engage with, ensuring that unwanted content stays out of their For You Page.
Why TikTok is making these changes
TikTok’s AI-driven personalization has always been a key part of its success. However, users have expressed concerns about unwanted content appearing in their feeds. With these smarter filtering tools, TikTok aims to create a more enjoyable experience for its global audience.
According to a TechCrunch report, TikTok’s AI will continue to improve over time, learning from user preferences to refine content recommendations. The company also plans to increase the keyword filter limit from 100 to 200, giving users even more control over their digital space.
How to use these features
For those eager to try out these features, the process is simple. Manage Topics can be accessed through Settings and Content Preferences, where users can adjust sliders to control how often certain topics appear. Smart Keyword Filters can be set up under Settings > Content Preferences > Keyword Filters, allowing users to block words and related terms with ease.
With these updates, TikTok hopes to create a more engaging and customized user experience. The new tools aren’t just about removing unwanted content they are about ensuring users interact with the things they care about most.
The future of AI in social media
As social media continues to evolve, personalization remains at the forefront. TikTok’s AI-powered improvements signal a shift toward user-centric content curation, ensuring individuals have a say in what appears on their feeds. The platform’s ongoing refinements reflect a broader trend in social media, where users seek more control over their online interactions.
This latest development also raises questions about the future of AI in content recommendations. Will these tools make TikTok a more enjoyable space for users, or will they limit exposure to diverse perspectives? With AI constantly evolving, it’s clear that TikTok is aiming to strike a balance between personalization and discovery.
With these updates now live, users can start shaping their experience like never before. Whether you want to see more travel vlogs or fewer conspiracy theories, the choice is now yours.
