Nissan is making a bold decision to sell more cars, reward dealerships, and reclaim market dominance. With declining new car sales and some dealerships selling more used cars than new ones, the company is revamping its strategy to turn things around.
Over the next three years, Nissan plans to launch 30 new models, including 16 electrified vehicles and 14 combustion-engine cars, all with the goal of boosting revenue and reshaping its identity in the automotive world. But will this move be enough to save the brand?
Nissan’s electrification strategy
The global electric vehicle market is booming. By 2025, EV sales are expected to grow by 35%, with nearly 18 million EVs sold worldwide, according to BloombergNEF. Nissan wants a bigger slice of the pie, aiming to expand its electric lineup beyond the popular Nissan Ariya.
The company’s future EVs will focus on longer battery life, improved charging speeds, and more advanced AI-driven driving technology. If Nissan delivers on these promises, it could compete more aggressively with Tesla, Hyundai, and Volkswagen, which currently dominate the EV space.
Traditional combustion engines aren’t going away
Despite the push for EVs, gasoline-powered cars still account for 75% of global vehicle sales as of 2024, and Nissan understands that many markets, including parts of Africa and Asia, aren’t ready to go fully electric yet.
The brand is keeping 14 combustion-engine models in the mix, aiming for better fuel efficiency and upgraded performance. Nissan’s popular SUVs and sedans will get redesigned engines, more safety features, and tech improvements to appeal to drivers who aren’t ready to switch to EVs.
What’s new in Nissan’s models?
Nissan is making big improvements across its lineup, ensuring that these new cars have cutting-edge technology, enhanced interiors, and stronger performance.
Expect AI-assisted driving features, improved infotainment systems, and a major boost in overall driving comfort. Nissan is betting on better customer experience as a key reason to attract buyers back into showrooms.
Will this strategy work?
Industry analysts have mixed opinions on Nissan’s bold strategy. With the company’s global sales dipping by 10% in 2024, this gamble needs to pay off quickly. Nissan’s simplified dealer incentive program, which focuses purely on new car sales volume, may push dealerships to be more aggressive, but consumer interest will be the deciding factor.
If buyers embrace the new Nissan lineup, the brand could stage a major comeback. But if the market shifts or demand slows down, Nissan might have to rethink its long-term approach.
What it means for car buyers
For customers, this new sales push could result in better promotions, competitive pricing, and bigger dealership incentives. Nissan needs to sell more cars, and that means discounts, financing deals, and extra perks could be on the table.
If you’re considering a Nissan, now might be the best time to buy as dealerships compete harder to hit sales targets.
The verdict
Nissan’s strategy is high-risk, high-reward. If these 30 new models deliver, the company could reclaim its position in the auto market. If not, this plan could signal a bigger struggle for the brand.
As car buyers, the next few years will be interesting—more choices, better deals, and a Nissan lineup that’s determined to impress.
