The automotive world is buzzing with discussions about the 2026 Honda Horizon, a full-size SUV that bears an uncanny resemblance to the Nissan Armada. According to industry experts, this is because the Horizon is essentially a rebadged version of the Armada, a strategic move by Honda that has left many enthusiasts wondering why the automaker would adopt an existing model rather than designing a new one from scratch.
Rebadging, where a manufacturer uses another company’s platform but adds branding adjustments, is not new in the car industry. According to Auto Evolution, Honda has chosen to collaborate with Nissan to bring the Horizon to market rather than develop a completely unique full-size SUV.
A Shared History
Honda and Nissan have been competitors for decades, but recent discussions about potential partnerships have sparked curiosity. According to Car and Driver, although there has been no official merger between the two companies, collaborations in vehicle manufacturing are becoming more common. The Honda Horizon is a result of this thinking, a vehicle that borrows heavily from Nissan’s Armada, also known as the Patrol in some markets.
Design and Features
At first glance, the Honda Horizon looks strikingly similar to the 2026 Nissan Armada. According to MotorTrend, this is because it follows the same design blueprint, featuring a bold front grille, muscular body lines, and a spacious interior. The Horizon is expected to come with a 3.5L V6 engine, producing 425 horsepower and 516 lb-ft of torque, just like the Armada.
Inside, the Horizon offers premium materials, advanced infotainment systems, and a roomy three-row seating layout. Buyers can expect modern safety features, including adaptive cruise control, lane-keeping assist, and a 360-degree camera system.
Performance and Pricing
Since the Horizon is based on the Armada, it delivers similar performance. It’s built for off-road adventures and highway cruising, making it a solid choice for families and outdoor enthusiasts. According to Nissan’s official pricing guide, the 2025 Nissan Armada starts at $57,520,( 693,984.55) so the Horizon is expected to have a similar price tag.
Is It Worth Buying?
While the Honda Horizon is essentially a Nissan Armada with a Honda badge, it still offers reliability and strong performance. However, some buyers may prefer an original Honda design rather than a rebadged model. If you’re looking for a full-size SUV with proven capabilities, the Horizon could be a great option.
Would you consider buying a rebadged SUV, or do you prefer unique designs?
