All attentions are glued to Nissan as the automaker is gearing up to make waves in the global auto market, not with a flashy sports car, but with a smart, affordable electric vehicle (EV) that could shake up the game for big players like Tesla and BYD.
Right now, electric cars are quickly becoming the future of driving. All over the world, more and more people are choosing EVs over traditional petrol or diesel vehicles, known as ICE (Internal Combustion Engine) cars. Why? They’re quieter, cheaper to run, and much better for the environment. And now, new models like Nissan’s N7 are also becoming more affordable.
The Nissan N7 is a sleek, mid-size electric sedan originally made for the Chinese market. It’s already winning hearts in China because of its good looks, budget-friendly price, and solid performance. And here’s the exciting part — Nissan now plans to export this car to other countries! While the United States is off the list for now, Nissan is eyeing places like Southeast Asia, the Middle East, and possibly Europe or Australia. That means more people around the world will soon have access to stylish, wallet-friendly EVs.
To make this happen, Nissan has teamed up with its Chinese partner, Dongfeng Motor Group, to form a new export-focused company. The new business has a capital of 1 billion yuan (about $140 million), with Nissan holding 60% of the stake. This move is seen as a smart way for the brand to bounce back during tough financial times, especially as it faces stiff competition from EV giants like Tesla, which dominate the premium EV market, and BYD, who lead in affordability.
But Nissan knows it can’t just ship the N7 straight out of China and expect everything to go smoothly. The car uses Chinese artificial intelligence software, which is restricted in some countries. So to avoid running into legal or tech problems, Nissan will tweak the car’s systems and invest in new software developed for international users. This work will be done by a company called IAT Automobile Technology.
Interestingly, the N7 isn’t entirely a Nissan creation. It’s based on another Chinese EV model, the Dongfeng eπ 007. This approach — rebranding or slightly modifying an existing car — helps Nissan cut costs and launch faster. And it seems to be a growing trend: Mazda is doing something similar with its EZ-6, which shares parts with Chinese cars too.
What does all this mean for the global EV market?
Simply put, it’s going to heat up. With more affordable EVs entering the scene, Tesla and BYD will face increased competition, especially in emerging markets where price is king. Consumers will have more options than ever, and governments pushing for greener transport will likely support these rollouts with tax breaks or incentives.
In Ghana, Nigeria, and across Africa, where EV adoption is still new but growing, affordable models like the N7 could be game-changers. As fuel prices stay unpredictable and power becomes more stable in urban areas, EVs might just become the next big thing on our roads.
So yes, electric cars are taking over. They’re not just for the rich anymore. And with moves like this from Nissan, the race is on to electrify the world — one budget-friendly battery-powered car at a time.
